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A company must earn and keep trust or sales don't happen. Imagine that last Sunday, while you were reading the paper, you saw an ad for a great deal on a digital camera. You'd been considering buying one for a while, and this ad sealed the deal. You went to buy the camera, and the sal

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

es person told you they were sold out. They didn't offer you a rain check and instead substituted a different model for a "similar" price.

In this classic case of "bait and switch," and you felt like you'd been had.

After that, do you trust these people? Will you return to buy from

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hem? Were you aggravated at the paper for running a less than honest ad?

In a similar fashion, maintaining a customer's trust through e-newsletters requires honesty, along with a commitment to providing readers with a positive experience.

Valued visitors return

If people don

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

't regularly click through to your Web site a newsletter may help build the relationship to the point where the readers will visit the site. However, the Web site and your newsletter must work in tandem to help readers make the transition from reader to prospect.

If a visitor comes t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the site from the newsletter and doesn't like it, all credibility is lost and a return visit is unlikely. And vice versa. No matter how good a newsletter is, visitors arriving at a Web site and receiving a lousy first impression won't sign up for any more issues. The product may be f

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

bulous or unique, but that doesn't do any good if the site promoting it doesn't give the needed support.

Customers buy only when they can VIZibly:

see value in a product or service;
feel trust;
believe in the stability of the company.

This

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

mantra especially applies to the people involved with B2B transactions because few sales are impulsive. Newsletters can communicate this. A newsletter can be focused on a business problem versus a product/service and features/benefits. Trust is built when the newsletter engages the r

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ader while addressing his or her needs as opposed to focusing on the sponsoring the company's needs.

Characteristics of credible Web sites

Stanford University has just completed Web site credibility research, and the result is "How Do People Evaluate a Web Site's Credibility?

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

" According to the report, 46.1 percent of the participants commented on the design look of the site more than any other feature when evaluating a Web site's credibility. When arriving at a site for the first time, we quickly judge how we feel about it. Forming first impressions takes

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

little effort, just like in a job interview. Sites that sell something have an extra challenge -- proving their credibility so customers can trust and buy.

How many times have we been guilty of commenting, "Look at that person! Can you believe she is wearing that?" We get so involved

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

in what the person's wearing that we don't begin to venture forth and learn about that person. Unlike our dealings with people, Web sites are much easier to leave -- after a bad first impression.

A credible Web site welcomes visitors because it:

demonstrates professionali

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

sm through design and structure;

shows a real organization behind the site;

lets the facts and information do the talking;

leaves the commercials to television;

ensures visitors can easily make contact;

respects visitor privacy.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

/ul>

Demonstrating professionalism through design and structure comes when a Web site puts its customers first: it loads fast, and features easy and intuitive navigation. Sites loaded with ads, low quality text and design, and sloppy navigation lose credit fast.

Showing re

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

al organization behind the site means having a mailing address and not a P.O. box; providing phone numbers; and providing an "About" section that includes photos, names and bios of people involved with the company. These are just a few of the ways a company can demonstrate people

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

elping its customers.

Letting the facts and information do the talking involves third-party feedback through testimonials and unbiased newspaper clippings (not press releases), and giving the facts without superlatives and opinions by using words like fabulous, wonderful and f

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

st. Words like these sound like a late-hour TV commercial produced cheaply. Ads splattered all over the page or popping up faster than popcorn sends people running as fast as you can say "click me out of here."

Ensuring visitors can easily make contact happens by providing pho

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ne numbers, email addresses, email contact forms and mailing addresses in visible locations on the site to add credibility. Customers that have a hard time finding contact information think the company has something to hide or must not really exist like those scam charities.

Respe

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ting visitor privacy means by asking for limited information and not requesting immediate "sign up" to get the details; this establishes trust. Offering a clearly and simply stated privacy policy that explains how the company won't share information with third parties seals the de

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

al.

Developing trust through your newsletter

All of these Web site factors apply to your newsletter, as well. By keeping your messages consistent and clear on the Web site and in the newsletter, your company will be on its way to becoming a trusted source. Success doesn't hap

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

en overnight, and it's better to cultivate customer relationships over time. Once the customer enters the door, the company isn't done. The next step is to follow-up through emails and newsletters with a smile and keep every promise. Do this, and you'll avoid the nasty bait-and-switch

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Why do some companies consistently benefit from trade show participation while other waste thousands of dollars and valuable staff time? Conferences and trade shows can be a very effective marketing and sales tactic, but only if you know the secrets to success.

Are you struggling to get at least 1,000 actual responsive subscribers into your database? If so, then read this detailed article that will show you step by step how this can very easily be done in a matter of days!

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