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Combining the power of Google’s Adwords with the resources of an affiliate network such as ClickBank provides you with a potentially massive earning powerhouse.

Whilst A

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

dwords allows you to access 100 million people in less than 10 minutes and is therefore probably the best internet marketing tool available, it is also the most difficult

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to master.

This isn’t news and everyone knows this already you may say, however only a select few are really making the big money.

Why is this?

Well it’s because only

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the so called internet marketing gurus know how to effectively leverage Adwords for significant profits.

In fact, for the inexperienced Adwords campaigner, Adwords is a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

reat way to quickly deplete your bank account for no or very little gain – Google seems to punish uneducated affiliate marketers and rewards smart ones.

So what are the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ecrets to the effective use of Adwords?

Ad Copy

Poor ad copy and your campaign won’t get off the ground or worse still will cost you money in wasted (bad

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ly targeted) clicks.

The structure that works for most advertisers is to ask a question on line 1 (heading) which will ignite the prospect’s interest, mention a captivat

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ng feature of the product on line 2, provide a real benefit on line 3 and finally place the url to link to on line 4.

Ensure Maximum Return form each Adword

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Click (ROI)

Each time someone clicks your Adword Ad it is costing you money. It is therefore obvious that you want this person to click through and make a purchase.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

This is the best outcome you can hope for from your ad.

Ensure your Traffic is Targeted

Always bid on exact match keywords which will contribute to onl

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

targeted traffic clicking on your ads facilitate a good click thru rate (CTR) and sales.

When creating a new AdWords campaign, uncheck the 'Content Network' box in the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

campaign settings and limit your ads to being displayed only on Google's 'Search Network' to ensure only highly qualified and targeted prospects click on your ads.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

li>Bid to be in Position 2 or 3

Bidding to get into position #1 is not such an advantage as clicks can be more costly without any significant benefit.

However, h

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

aving your ad in one of these top spots will result in a higher CTR which will Google will reward you for by charging you less per click.

Do Not Use Competit

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ve Keyword Phrases

Because of the high competition for popular keywords they result in a low CTR and also a high cost per click (CPC).

Therefore use more specific k

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

yword phrases, for example: “cheap airfares” will be more competitive than “cheap airfares every Saturday evening from Gatwick”

Split Testing

Split test

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ing your ads will enable you to determine the CTR for each ad and you can then modify the lower performing ones.

Analyze

Always analyze each ads perform

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nce to see how many clicks each ad is getting and how many sales result from each one.

In conclusion in any pay per click (PPC) campaign the focus must always

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

be on your return on investment (ROI) as it is easy to have an Adwords campaign eat up your budget in no time at all without much to show for it.

Therefore acquaint your

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

elf with Google’s Adwords thoroughly or better still invest in a reputable guide to Adwords prior to embarking on your campaign which will either work for you or cost you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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