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    When we find we have occasion to observe an individual who is extremely likeable on the surface, but underneath does not like p
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    eople we have encountered the choleric of temperament types.

    The Choleric is very task oriented and typically views others as
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ools necessary to accomplish and achieve their tasks and ends. They are often very popular and maintain many surface relationsh
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ips in order to secure a wide and varied seed resource pool to achieve their goals.

    This person is excellent at developing new
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    concepts but may have outbursts of cruel and intolerantly abusive temper when challenged or unable to achieve their ends.

    Thei
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    r high energy also makes them the most susceptible temperament to “burn out.”

    The choleric has a great need for self-initiated
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    social interaction but very little tolerance to be approached by others. They desire a tremendous amount of control over others
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    but will tolerate almost no control over their own lives by others. They have a high need for love, affection and approval but
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    only on their own terms.

    How to approach the choleric:

    1) Make certain they know you are their intellectual equal. However, i
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    f they feel you are superior, they will feel threatened and become defensive.

    2) You must approach the choleric by demonstrati
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    g that you are a very balanced person who has great wisdom and ability that is coupled with absolute professionalism.

    3) You m
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ust present them with the facts of the situation and allow them to make their own choices.

    If the choleric perceives you as we
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    k or overbearing they will dismiss you as a viable resource immediately. Remember, they take great pains to find ways to fulfil
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    l their need to control others and you must be ever vigilant to be certain there are not provoking you to actions to achieve th
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    s end.

    The choleric views any difficulties they encounter as issues of someone else’s creation. You will often find that as a
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    result they are: 1) experiencing a great amount of resentment of and from others, 2) may be suffering from depression as a resu
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    t of unresolved anger, 3) bitter because they perceive others are reaping recognition and acclaim they feel is rightfully there
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ’s, 4) may be suffering from burn out as a result of their basic distrust in and therefore ability to delegate to others, 5) an
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    intense fear of losing control.

    The best approach to take with the choleric is to help them to recognize and see the legitimac
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    y of the rights, needs, and feelings of others.

    Please feel free to contact me for any questions or clarifications.

    Reg Adkin


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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