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You can attract more people to your event by giving your prospects an overwhelming amount of evide

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nce that this is THE event for them.

Seminar companies who spend millions a year on direct mailer

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

have tested, tested, tested, and then perfected the format that gets the greatest response rates.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

We dissected some of their most compelling seminar brochures to see what type of EVIDENCE they us

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d. Here's how they do it - each one of these appeared as a list of 3 to 20 items:

Types

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

of people that will benefit most from attending

Powerful things they will learn at the e

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ent

Sound reasons to enroll today

Testimonials from those who have attended

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Special benefits of attending

Questions they may have asked themselves in the p

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

st (and now will get the answers to)

Ways they’ll profit by attending

Ways t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ey’ll benefit from the instructor

Brand name companies who have attended

Ques

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ions to determine if this event is for them

Motivate your prospects emotionally and i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tellectually. Tap into both sides of their brain in a way that they cannot resist by giving them e

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

idence in so many forms!

How to Get Started

Look at the linked examples and begin writing

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the copy for your own event. Lock yourself in a room to brainstorm and write as many reasons you c

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n think of as to why people MUST attend your events. Recruit help and make a lunch out of it. It w

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ll be well worth your effort. Before you know it, you will have 50+ reasons why someone would be c

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

azy not to signup for your event.

We Used Ourselves as Guinea Pigs

We used this same form

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

la to create an Oregonian webinar. One of the registrants commented that the event information was

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

so compelling he "couldn’t resist signing up right away." In fact, the event sold out because the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

evidence we created was so compelling to signup. Previous events had just one-fifth the attendance

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Your Space - Registration Forms: How to Make Them Irresistible with Event Information

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