Your Space - Self Improvement

To imagine the unimaginable is the highest use of the imagination. – Cynthia Ozick

We all have it,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

it’s just that we seldom use it. We go about our day following the usual routine and rarely fire-up our imaginati

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ons to plan or develop something well out of our usual schedule.

Steve Joordens, a cognitive psychologist and pro

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

essor at the University of Toronto, puts it this way - “It’s only a small percentage of our lives that we s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

pend consciously considering things. We may go through 80 percent of our life without much conscious thought of wh

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t we are thinking and doing.”

Professor Joordens, points out that when you’re involved with your usual da

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ily tasks, any effort to awaken your imagination for some creative purpose is “effortful and easily disrupta

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

le. In order to get to the creative thing you have to expend an effort. A lot of people don’t tend to make those e

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

fforts.”

For those however, who take the time and make the effort to ignite the power of imagination, fin

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the experience energizing and often leads to a successful conclusion of an creative idea. In an article on the p

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ower of imagination, Andrew Chung writes – “Many of the greatest advances, like the theory of relativity wer

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e the product of an abundance of imagination....”

Another powerful creative tool is to combine imaginatio

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

with visualization – this is the combo used successfully by athletes such as Tiger Woods and Jack Nicklaus – they

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

take the time and make the effort to imagine various shot possibilities, then after calculating the best opportu

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ity, they picture making that shot in their minds – imagination plus visualization - a powerful tool in developing

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a more creative, and happier you.

Imagination is something we all have but use sparingly, and when we do imagine

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

something, it habitually deals with the usual mundane concerns of our lives and we are missing out on a wonderful

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

opportunity to improve our lives.

Take the time and make an effort to use your imagination to think outside th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

box – innovative ideas and creative challenges that will bring about a new lease on life.

There are no

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

days in life so memorable as those which vibrated to some stroke of the imagination. – Ralph Waldo Emerson

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Your Space - Imagination - Without It, Life Would be Unimaginable

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