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Here’s a four step process to get your creativity going:

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According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

b>1) Precisely define your goal.

The more precisely yo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

u define a goal the more likely you are to get it and recog

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ize it when it arrives. You cannot reach a goal that you do

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

not have.

2) Identify efforts that have not worked in

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

he past and drop them.

Don’t stay stuck. Remember that

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

you are stuck when you keep doing the same things that don

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t work over and over again and expect different results.

I

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

f it's not working, it's not working. Don't try to come up

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ith new and better ways to ride a dead horse.

3) Come u

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

p with crazy, silly, bizarre, outlandish ways to achieve yo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ur goal, that you would never do, but are fun to think

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

bout.

One of the best paths to creativity is humor. Take i

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t.

4) Come up with creative ideas that will get you whe

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e you want to go.

Sometimes the seeds for these creati

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ve ideas are in the crazy ideas. Other times, simply laughi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

g at the crazy ideas will boost your creative juices for ot

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

her solutions.

Remember how creative you were as a kid? Th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

things you could build, the games you could create, the st

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ories you told. Why not use the same creativity as an adult

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Bulimia also called bulimia nervosa. Bulimia is a very dangerous weight loss strategy. Anorexia nervosa is one type of eating disorder.

Hoodia plant extract seems to be a promising natural plant derived ingredient for hunger suppression in obese people thereby imparting cosmetic as well as medical benefits to them. Pharmaceutical giants like Pfizer and Phytopharm have worked on the plant extract but clinical trials are needed to establish the exact effect and effectiveness of the active ingredient P57. Extensive marketing of hoodia extract is being done on the internet but it has become difficult to separate the genuine sellers from those trying to make a fast buck.

Being humble is considered a virtue in most societies. In the eyes of the law of attraction, where is its place?

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Your Space - Creativity: 4 Steps to Get Yours Going

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