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Your Space - Creative Thinking Activity - Aerobics For The Brain
Creative thinking activity depends on a brain that is energized. This article will show you how to enliven the brain using the five senses.
Aero
Aero
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
bic exercises get life-sustaining oxygen into parts of the body often starved. Aerobics for your senses have the same effect, enlivening them, waking th
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
em up, which in turn leads to a higher level of creative thinking activity.
Our five senses of taste, touch, smell, sight and hearing bombard the brain
Our five senses of taste, touch, smell, sight and hearing bombard the brain
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
every second with millions of pieces of information. A mother is barely aware of the noise her children are making until a neighbor says: "How do you p
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ut up with it!" The lesson? We quickly get accustomed to our environment so it becomes the norm, which means we fail to take notice of detail and the se
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ds of creative ideas.
The Challenge
So here is our challenge - to get the senses to break out of the box so we start noticing things again.
He
The Challenge
So here is our challenge - to get the senses to break out of the box so we start noticing things again.
He
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
re is an "aerobic brain exercise" to get creative "oxygen" to those senses:
Select in your mind something familiar. For this example we will choose A B
Select in your mind something familiar. For this example we will choose A B
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
OOK. Think of a familiar book you enjoy reading. Now close your eyes and wrap your 5 senses around this object in your imagination and really live the e
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
xperience.
TOUCH
What does it feel like to pick it up? Is it heavy, light? What is the texture of the cover? Glossy or grainy? As you turn the
TOUCH
What does it feel like to pick it up? Is it heavy, light? What is the texture of the cover? Glossy or grainy? As you turn the
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
pages do they feel rough or smooth?
HEARING
What kind of sounds do you the pages make as you turn them? Is it a rustling sound due to fine pape
HEARING
What kind of sounds do you the pages make as you turn them? Is it a rustling sound due to fine pape
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
, or a stiff sound caused by thick paper?
SMELL
Does the book have a distinctive smell? When you hold it close to your nose what unique smells
SMELL
Does the book have a distinctive smell? When you hold it close to your nose what unique smells
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
come from the mixture of ink and paper?
TASTE
While not suggesting we take a bite, does your imagination suggest a certain taste? Our brains ar
TASTE
While not suggesting we take a bite, does your imagination suggest a certain taste? Our brains ar
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
e amazing association factories. Often we associate a certain flavor with an object. What flavor is your book?
SIGHT
What catches your eye as y
SIGHT
What catches your eye as y
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ou view the book on the table from the other side of the room? Is it the size? The color? The title? The artwork?
Now after you have run through your 5
Now after you have run through your 5
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
senses in this manner, that familiar object, your favorite book, will take on a completely new representation in your mind!
Just Try It
Skepti
Just Try It
Skepti
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
al? Just try it! It will only take between one and two minutes. The images your brain is left with will stay with you indefinitely. That is the power of
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
concentration.
Where is all this leading us?
When you need to engage in creative thinking activity you depend on a massive input of sensations and th
Where is all this leading us?
When you need to engage in creative thinking activity you depend on a massive input of sensations and th
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
oughts. Linking the most unlikely sometimes produces brilliant ideas! Applying these associations from your imagination to your task in hand can produce
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
great results.
CONCLUSION: Try this aerobic brain exercise for your senses just before your next project or problem which requires serious thin
CONCLUSION: Try this aerobic brain exercise for your senses just before your next project or problem which requires serious thin
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
king or creative thinking activity! You will never view familiar things the same way again and you might just give birth to a brilliant solution or idea
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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