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Your Space - Creativity is Magnetic - 4 Ways to Boost Your Brain
OK, so, maybe you’re not an extrovert.
Maybe you’re not the life of the party.
And maybe you’re not the type of person who can just talk to anybody.
Does that me
Maybe you’re not the life of the party.
And maybe you’re not the type of person who can just talk to anybody.
Does that me
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
an you’re headed up Approachability Creek without a paddle?
Not at all! Especially when you bring creativity to the table.
Because creativity is magnetic.
Not at all! Especially when you bring creativity to the table.
Because creativity is magnetic.
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
Let me say that again: CREATIVITY. IS. MAGNETIC.
For example, think about the most creative person you know.
A friend.
A coworker.
A former English
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
professor.
A crazy aunt from your mom’s side.
Are they the type of person others LOVE being around?
Most likely.
See, creative people are magnetic for a
A crazy aunt from your mom’s side.
Are they the type of person others LOVE being around?
Most likely.
See, creative people are magnetic for a
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ew reasons. First of all, consider this equation:
Creativity = Fun = Smiling = Approachability
(Duh!)
Secondly, creativity brings out the inner child. And we al
Creativity = Fun = Smiling = Approachability
(Duh!)
Secondly, creativity brings out the inner child. And we al
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
l know how approachable children are. Think about it: have you ever met an uncreative five year-old? No way!
Lastly, creative people tend to be challenging. (In
Lastly, creative people tend to be challenging. (In
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
a good way, that is.) They make you think - or rethink - differently. They break your patterns. They ask great questions. They make suggestions you never would
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
have considered.
Kind of like my friend Matt Homann. He’s been an idea collector his whole life. He founded LexThink!, a collaborative brain-storming consultancy
Kind of like my friend Matt Homann. He’s been an idea collector his whole life. He founded LexThink!, a collaborative brain-storming consultancy
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
that brings together cool, big-thinking people to discuss innovative ways to change professional practice.
He’s actually a lawyer by trade, but he tells people not
He’s actually a lawyer by trade, but he tells people not
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
to hold that against him.
But seriously folks…
Anyway, in the last few months, Matt Homan has become one of my favorite go-to guys. Especially when I have a new
But seriously folks…
Anyway, in the last few months, Matt Homan has become one of my favorite go-to guys. Especially when I have a new
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
idea or project. Every time we get together, either for lunch or at a networking event, I’m always bummed out when our time is up.
Because his creativity is just
Because his creativity is just
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
HAT magnetic.
So here’s the point: if you want to be more approachable, be more creative.
It’s that simple.
And don’t you dare say, “But I’m not the creat
So here’s the point: if you want to be more approachable, be more creative.
It’s that simple.
And don’t you dare say, “But I’m not the creat
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ive type,” or “I’m a left brain person!” or “I wasn’t born creative.”
BIG mistake.
Creativity is a SKILL. Which means you can LEARN how to get more of it. Try t
BIG mistake.
Creativity is a SKILL. Which means you can LEARN how to get more of it. Try t
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ese four suggestions:
1. Affirm it. Rid yourself of any negative self-talk related to a lack of creativity. Even if you can draw a straight line, never te
1. Affirm it. Rid yourself of any negative self-talk related to a lack of creativity. Even if you can draw a straight line, never te
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ll yourself you’re “not creative.” If you do, that’s exactly what you will become.
2. Hang with it. Think about the top ten most creative people you know.
2. Hang with it. Think about the top ten most creative people you know.
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
Plan to get together with one per week. Listen, watch and learn. Their brilliance WILL rub off. And if it doesn’t, at least you’ll have fun hanging out.
3.
3.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
Practice it. Write. Journal. Use whiteboards. Draw. Go online and search for “creativity exercises” or “creative prompts.” Attend creativity workshops. A
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
l these resources are readily available and perfect practice.
4. Study it. How many books on creativity did you read last year? I suggest exploring the wo
4. Study it. How many books on creativity did you read last year? I suggest exploring the wo
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
rks of Edward DeBono, Michael Michalko and Steven Pressfield. Try one a month.
Oh yeah, one last thing.
The other day (while reading a creativity book), I ran ac
Oh yeah, one last thing.
The other day (while reading a creativity book), I ran ac
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
oss the following quotation from Maya Angelou.
“You can’t run out of creativity. The more you use it, the more you have.”
Damn right!
Creativity. Is. Magnetic
“You can’t run out of creativity. The more you use it, the more you have.”
Damn right!
Creativity. Is. Magnetic
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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