Your Space - Health and Fitness

When you have no time to cook your own food, what do you do? The answer is obvious, of course. You go out to your local fast food outlet (in deference to your kids’

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

preferences), you go out to the food strip at the mall, or you order take out. It is convenient and you can eat your fill at these joints. What’s not so obvious, h

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

owever, is what such a practice is doing to you and your children’s health.

Healthy eating habits are crucial to achieving a healthy mind and body. Healthy eating h

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

abits refer to eating meals regularly, eating well-balanced meals, and eating only what’s necessary. Healthy eating habits do not involve eating burgers and fries fo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

lunch.

The Fast Food Culture

Unfortunately, some people do think that it is healthy to have burgers and fries for lunch. Advertising spiels have a lot to a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nswer for this. In a world filled with fast food and restaurants, it is but natural that the companies serving up this food have to undermine people’s preference for

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

home-cooked meals or they will become redundant and not make any profit.

As such, big food corporations put millions of dollars into TV commercials that assert in n

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ot so many words that a meal eaten at a fast food is special while eating at home with your family the meal your mother cooked is nothing but ordinary.

Such a revers

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

l of values was helped along by the faster pace of life, where people have no more time to devote to preparing home-cooked meals. People are always driving or commut

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ing to work, attending business meetings, or maybe holding one or two jobs. You cannot expect someone who has already been working 12 hours straight to come home and

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

prepare a lengthy meal. It makes more sense to buy some take-out or bring the family out for a meal.

People are aware that they need to eat healthy food. However,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

what do you do if you are misled into thinking that restaurant fare and fast food taste better than home-cooked food? Sadly, there’s also an underlying effort to ma

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e people think that food in restaurant and fast foods are all healthy, that there’s really not much difference when you eat in or out. It’s all the same, but eating

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

out is more convenient.

As people continue to be bombarded with mass media advertisements advocating the value of fast food and eating out, and as people become even

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

more busy trying to hold on to their jobs, more and more people stop cooking and begin taking these commercials to heart. People have deserted home-cooked and nutri

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tious meals that need hours of preparation for big servings of calorie- and fat-rich food that gets served up within minutes.

The Diseased Nation

The success

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

of the fast food industry in establishing a culture that thrives in fast food and meals eaten out, our people’s health has been placed on the balance. Thus, America

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

is now an ailing nation. Incidence of heart disease, diabetes and high blood pressure continues to rise as obesity becomes even more prevalent.

I am not saying that

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

fast food is to be avoided at all costs. What I am saying is that a trip to the fast food should be made only very infrequently, not three times a week as most peop

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

le now are wont to do. A change should be instituted to bring back the days when there’s no doubt about what healthy food is and where to find it. This is all I ask

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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