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Are you bitter that your network isn’t producing results? Angry that the people you’ve been networking with isn’t sending business your way? Tired of working long hours on your business only to see your bank account almost empty and your bills piling up?

The probl

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

em lies with you – yes, you. You have been giving too much away for too long and you’re now attracting brokeback entrepreneurs.

Who’s a brokeback entrepreneur? This is someone who operates using a frugal mentality, but refuses to spend any money to operate their b

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

siness.

You’re a smart entrepreneur with an awesome product or great services. However, the only way you can start to reap the financial rewards you deserve is to rid your life of these brokeback entrepreneurs.

First, you need to spot them. Then, you need a strat

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

egy to avoid them, or if they’re infiltrating your life already, you need a plan to get rid of them. Here are my 7 tips based on what my friends tell me.

Brokeback entrepreneurs always pick your brain. They will email or call you everytime they en

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ounter a problem that you have the expertise to solve.

How to avoid them: Draft up an email that lists all the freebies you offer on your website. This will include links to your blog, articles on your website, your podcast and any other advice you freely o

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

fer online. Then end the email by saying, “If after reviewing my free resources you still have questions, you can rent my brain at $200 per hour.” You’ll never hear from the brokeback entrepreneur again.

Brokeback entrepreneurs copy from you instead of thin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

king of fresh, new ideas. They will plagiarize your content, copy your website design and use your trademarked name in their marketing materials.

How to avoid them: Use a website such as copyscape.com to monitor who’s copying your website content. Being

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

proactive in protecting yourself will prevent the brokeback entrepreneurs from messing with you in the first place.

Brokeback entrepreneurs attend every free event you offer. They live for the $0, no cost teleclass, webinar or workshop. They will never,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ever pay for any of your events, preferring to listen to the same free one over and over again. Then, they’ll approach you at every break or dominate every Q&A session to get free advice.

How to avoid them: You can’t. Instead, cut off the questions being as

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ked by the the brokeback entrepreneur (without being rude of course) and invite him or her to contact you via email. When he or she does, follow my advice in #1 above.

Brokeback entrepreneurs are uncomfortable when you upsell your products or services.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hey will email you after your teleclass or approach you after your speech and scold you about how wrong it is to use 2-minutes at the end of your 50-minute information share to sell them anything.

How to avoid them: Keep your cool. Remember, price is to a b

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

okeback entrepreneur as billions are to Trump, so they’ll never be your customer since they’ll never spend money with you. Instead, thank the brokeback entrepreneur for their advice, then move on to the next person. Don’t get into an argument with the brokeback ent

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

repreneur. Chances are, when the brokeback entrepreneur complains to her or his colleagues that you actually tried to sell something, the brokeback entrepreneur will have egg on her or his face.

Brokeback entrepreneurs will seek to barter their service

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

with you. They never want to spend money on anyone’s services simply because no one is spending money with him or her.

How to avoid them: Not all bartering relationships are bad. Instead, define the arrangement up front by writing up a statement of wor

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

. Detail the start and end dates, what’s included and excluded in the project, plus a timeline. Also, issue an invoice that shows the value of the work you’re providing, but has a $0 for the amount owing. Chances are, the brokeback entrepreneur will find someone el

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

se who isn’t taking the bartering relationship that seriously.

Brokeback entrepreneurs expect you to drop everything for them. Because she or he is sitting in their home office twiddling their thumbs, the brokeback entrepreneur expects that you are as w

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ll. The reason why she or he has so much time on their hands is because they aren’t making money. So, when they leave you a voicemail or send you an email, they expect to see a response within the hour.

How to avoid them: Update your voicemail greeting to l

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t people know when you typically return greetings. A typical turnaround time is 24-hours. A rule of thumb is to respond to your clients and prospects inquiring about your product or service that same business day. Typically, a brokeback entrepreneur is neither, so

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

get into the habit of responding to networking contacts within 3-business days.

Brokeback entrepreneurs hang out together. Those who feel they shouldn’t spend money for anything beyond registering a domain name hang out with those of the same mentality.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

How to avoid them: If you want to be a millionaire, hang out with millionaires. If you want to have a successful business, hang out with people who have a successful business. If you want to be broke, hang out with broke people. It’s just that simple.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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One aspect of business that is constant is that business processes will constantly change as technology opportunities evolve. Introducing new technologies to advance business goals is usually disruptive. Understanding and acting upon inherent pitfalls in the process of introducing new technologies as discussed in this article can make the process empowering.

The Virginia-based IT provider faced one of the toughest challenges a small organization can face: the death of its leader. Read how the firm, which lost two other employees at the same time, rebounded in the face of adversity and strengthened its work culture.

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