Your Space - Writing and Speaking

The Hero's Journey is the template upon which the vast majority of successful stor

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ies and Hollywood blockbusters are based upon. In fact, ALL of the hundreds of Hol

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ywood movies we have deconstructed (see URL below) are based on this 188 stage tem

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

late.

Understanding this template is a priority for story or screenwriters.

T

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ere is only one story.

The Hero's Journey:

a) Attempts to tap into un

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

onscious expectations the audience has regarding what a story is and how it should

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

be told.

b) Gives the writer more structural elements than simply three or four a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

cts, plot points, mid point and so on.

c) Gives you a tangible process for buildi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

g and releasing dissonance (establishing and achieving catharsis).

d) Gives you a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

universal structural template upon which you can superimpose your situational stor

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

.

and more...

MANAGING OTHER CHARACTERS

Often writers concentrate on the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Hero's Transformation and forget to manage the Transformation of other critical ch

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

racters. The most common critical characters and associated transformations includ

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

:

The Romantic Challenge: initially the Hero and Romantic Challenge are polarized

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

and incrementally come together until the Union, post the Seizing of the Sword.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

he Supernatural Aid: Mentors often have Challenges of their own; just as the Journ

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

y provides the Hero with a capacity that was previously lacking, so the same is tr

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e for the Supernatural Aid.

The Shape Shifter: motivations and attitudes graduall

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

move the Shape Shifter from one side to the other.

Doves: those against the Jour

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ey / Transformation tend to come round (the converse is true for antihero stories)

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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